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  • Terry Shortt, CRS, GRI, Broker. Developer of Fastrac Advantage real estate agent training products. www.ClassesFormingNow.com
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Academic/Government

Joined 01/20/2008

Terry Shortt

Instructor/School Administrator

"TW Shortt & Assoc, Florida real Estate School and Training Company.

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(270) 319-1722

See my Set Up your Own Flat Fee Office Today! profile

Terry started his real estate career in 1987 working on a part-time basis with Rose Realty-Better Homes And Gardens. He rapidly became the top sales and listing agent and opened, along with his partner, their own office in 1989, TW Shortt And Associates, REALTORS.

In 1992, they purchased two Better Homes and Gardens franchise licenses and launched a brokerage firm called TW Shortt and Associates-Better Homes and Gardens. The firm rapidly grew to fifty agents as well a separate property management division.

By taking personal responsibility for the training and development of each agent, he developed keen insights and an extraordinary understanding of the training needs of new licensees.

This insight let to the development of the Fastrac Advantage Training program and the successful implementation of elements of it over a twenty year real estate career.

His professional real estate career has included leadership roles in virtually every position within the local REALTOR association, culminating as Association President in 1996 of the Heart Of Kentucky Association OF REALTORS.

He was instrumental in launching the first cable TV real estate show as well a local real estate talk show called Focus on real estate, where he served as the program director and host.

Terry has experience in subdivision development, property management, brokerage management, and training development. He has spoken before large audiences and is a contributor to national industry news publications.

In 1999 he launched a flat fee real estate company (FlatFeeDirect.com) in Kentucky. After considerable resistance from the media, the Kentucky Real Estate Commission and some local brokers, the business survived.

He sold the business in 2007 to focus more energy on developing his real estate training products and to spend more time with his family, sailing and scuba diving.

He can be contacted at 270-319-1722 or twshortt@aol.com

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My Comments

  • "Submitted by Leon d'Ancona,
    By September 26, 2008 - 4:51am

    "Submitted by Leon d'Ancona, B.T.L., M.T.L. on September 26, 2008 - 5:10am. Our research shows that clients are quite prepared to pay full commission, when they perceive the person in front of them is the ultimate professional. Many of our clients actually charge an additional “registration or “information” fee. They are able to do this by setting a higher standard of market intelligence, knowledge and service that is immediately understood by the client the moment they first meet." The above comment sounds like something from a movie script. In the real "real estate world" the average real estate agent has under five years experience. So I'm confused about this "higher standard of market intelligence" refered to. Terry Shortt, CRS, GRI Broker, Instructor TW Shortt and Associates Fl. Real Estate SChool And Training Company Key West,Florida, USA

  • These high pressure "smart
    By September 26, 2008 - 4:40am

    These high pressure "smart ass" responses agents are taught by the "traveling trainers" is what has cost real estate agents their reputation as a "professional" (among other things). Other professionals seem to do well without a litany of insults hurled at their customers. How about this strategy: Just price your service consistent with your business plan and either be prepared to negotiate or not negotiate. Also, stop using the term "full price" when referring to a real estate brokers fee...who, by the way, set this "full price" that agents are taught to refer to? Terry Shortt, CRS, GRI Broker, Instructor TW Shortt and Associates Fl. Real Estate SChool And Training Company Key West,Florida, USA Terry Shortt, CRS, GRI Broker, Instructor TW Shortt and Associates Fl. Real Estate SChool And Training Company Key West,Florida, USA

  • Kris, you are right. The
    By June 25, 2008 - 4:53am

    Kris, you are right. The real estate business is all about copying each other. So much so that the typcial fee charged by brokers is eerily the same (or close) from "sea to shining sea". If there was ever a time break away from the pack it might be now. Thanks for the insight. Terry Shortt, CRS, GRI Broker, Instructor TW Shortt and Associates Fl. Real Estate School And Training Company Key West,Florida, USA www.ClassesFormingNow.com